Layrite Cement Clay

Layrite Cement Clay is best suited for fine to medium thick hair, short to medium lengths, and messy or structured dry looks. This styling clay offers an extremely high hold matte finish and is water-based, making it easy to wash out. It binds individual hairs together to thicken and shape all day, ensuring your hair never goes out of style.

Insider tips suggest that Layrite Cement Clay holds well even if you constantly 'mess with' your hair throughout the day. It also helps control frizz, providing definition and separation when warmed and applied lightly. To achieve the best results, remember that the drier the hair, the higher the hold.

To use Layrite Cement Clay, rub a small amount between your palms until the product softens/warms, then distribute evenly through damp or dry hair and shape as desired. You can run your fingers through your hair to reshape it without needing water, and it rinses out easily with shampoo and water.

In addition to Cement Clay, Layrite offers other grooming products such as Original Pomade, Superhold Pomade, Supershine Cream, and Natural Matte Cream. Each product has different benefits, levels of shine, hold, and is suitable for various hair textures.

Customer reviews for Layrite products are overwhelmingly positive, with many praising the hold, shine, and how easily the product washes out. Prices for Layrite products range from $24.00 to $27.00.

Layrite was founded in 1999 by Donnie Hawley, who struggled with petroleum-based products hindering his styling technique. He created a water-soluble pomade that holds like wax but washes out like gel, leading to the birth of the Layrite brand. The brand prides itself on being an American original and is loved by barbers and customers alike for its high-quality grooming products.

Donnie Hawley, a barber himself, has dedicated his career to developing top-notch men's grooming products, making Layrite a trusted choice for those in the know. With a focus on quality and performance, Layrite products continue to be a favorite among barbers and customers for achieving great hair looks.

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